01
Find the next growth opportunity
I study the existing business, its strengths, market and assets. I look for new products, industries, customer segments and partnership models with real commercial potential.
Daniil PetelinBusiness Development Partner
I build new business directions and take them through to results
Finding growth opportunities, building products and business models, entering new markets and commercialising technologies.
I work alongside the owner and management team, from idea and strategy through launch, first contracts and a working business system.
15+years in business development and management
01 / Challenges
Where I can add value
The next stage of growth is not always obvious
I usually join when a company needs to find its next growth opportunity, turn an idea into a business, launch a new direction, enter another market or build a route to major corporate customers.
02
Turn an idea into a business
I define the product, customer, economics, resources and a way to test demand before major investment. If the model is validated, the next stage is launch.
03
Launch a new business direction
I build the model, economics, target market and resource plan, then join implementation as an external business development lead.
04
Take a product into a new market
I identify where the opportunity is, how the offer should be shaped, which channels to use and where the first negotiations should start.
05
Turn a technology into a viable business
I turn a strong technical solution into a commercial model: customer, use case, economic impact, adoption path and first projects.
06
Reach major corporate customers
I work with long enterprise sales cycles that involve technical sponsors, pilots, qualification, certification and several decision-making levels.
07
Scale an existing business
A new product, sales channel, partnership model, region or customer segment is developed into a standalone operating direction.
08
Enter an international market
I build not only sales, but also the partnership, legal, operational, logistics and team infrastructure required in a new market.
02 / Approach
Strategy is only the beginning.
The work continues once we know what needs to be done
I start with analysis, opportunity discovery and strategy. If the direction is promising, I join implementation as an external business development lead and take the project to an agreed result.
Understand
The business, product, capabilities, economics, market and constraints.
Find a viable model
What to build, for whom, what value it creates and how the company will make money.
Build the project
Team, partners, technology, budget, production and commercial model.
Launch
Negotiations, market offers, pilots, sales channels, production or a new operating model.
Reach the result
A product, first contracts, pilot, new market, partner network or a system ready to scale.
Not an outside consultant, but part of the project team
I work directly with the owner, CEO and internal team. I use the company’s existing resources, bring in missing capabilities and leave behind not just a strategy, but a working business asset.
03 / Track record
Track record in action
Different industries. Similar business challenges.
Over the past 15 years I have launched businesses and new directions, transformed existing companies, scaled technology products, built international operations and brought complex solutions to major industrial customers.
×12growth in sales of a technology business over three years
1.8xincrease in production output without increasing headcount
30+dealers in the commercial network built from scratch
300%of the sales target in the first three months of an international project
01
Build a business from scratch
Complex technical equipment manufacturing
Product, production, dealers, export
↗
02Transform an existing business
Manufacturing company
Efficiency, quality, business sale
↗
03Scale a technology product
Medical technology and digital dentistry
Team, dealers, service, education
↗
04Build a business in an international market
Germany and Estonia
Legal entities, manufacturing, team, sales
↗
05Build a new direction inside an industrial company
Oil and gas equipment
Market, product, field trials, certification, contracts
↗
06Build an industry project office
Technology commercialisation for the oil and gas sector
10+ projects, over RUB 5bn potential
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07Entrepreneurial projects
New models, digital products, private services
Idea, product, economics, market validation
↗
04 / Ways to work
Ways to work
The format follows the business task, not a service label
Projects start at different points. Sometimes the task is to find an opportunity, sometimes to validate an idea, and sometimes to start execution immediately.
01
Find the next growth opportunity
Identify credible growth directions based on the company’s existing capabilities, assets and market position.
Read more →02
Turn an idea into a business
Product, customer, economics, resources and validation of key assumptions before significant investment.
Read more →03
Launch a new direction
Execution leadership from launch through an agreed result.
Read more →04
Enter a new market
Segments, offer, channels, partners, localisation and practical market entry.
Read more →05
Commercialise a technology
Use case, technical sponsor, business case, pilots, qualification and contracting.
Read more →06
External Business Development Director
Ongoing management involvement without creating a permanent executive position.
Read more →05 / Value for the company
What this model gives the company
Senior management experience for the period and level of involvement the business actually needs
Executive experience without permanent payroll overhead
The company pays for the level of involvement the project actually requires and does not create a permanent executive position too early.
Fast start
Work starts with a specific business challenge without a lengthy executive search and onboarding process.
A team built around the task
The client’s existing team is used first. External capabilities are added only where they are genuinely needed.
Independent perspective
An external perspective helps challenge assumptions about the market and product while decisions are still made together with the owner and team.
Ability to stop early
Not every idea should become a business. A weak hypothesis is better stopped before significant time and capital are committed.
Focus on execution
The next stage begins once the direction is clear. The work continues through the agreed result.
06 / Principles
Working principles
Five principles that keep business development grounded in execution
01
Business rationale first
The customer, economics and result must justify the resources invested.
02
Not every idea should be implemented
Changing or stopping a weak hypothesis early can be more valuable than pushing it forward at any cost.
03
Use what already exists
People, technology, relationships and production capabilities already inside the company form the starting base.
04
Build the economics from the customer’s side
In complex B2B, the product is not enough. The measurable impact for the customer must be clear.
05
Define the result in advance
At the start we define the target point: validated model, launch, pilot, sales, market entry or a standalone business direction.
About
Business development is broader than sales
For more than 15 years I have launched new business directions and built commercial models for complex products across industrial companies, medical technology, international projects, digital products and oil and gas.
My core capability is not expertise in one product category. It is the ability to understand a new business or product quickly, find the commercial potential and build a viable growth model.
SMTUengineering and economics background
English C1international projects and negotiations
Russia and Europebusiness creation and development
Discuss a project
Have an idea, technology or untapped business potential?
Start with a conversation. In the first meeting we can review the starting point, objective and resources, and decide whether the project is worth pursuing in its current form.