Starting point
The project required production setup, market readiness, component supply, a sales system and a route to both Russian and international markets at the same time.
Business challenge
Build a working business from product and manufacturing through sales and international development.
- production model
- commercial system
- dealer network
- international logistics
- export business
- certification and technical documentation
What I did
I organised production and built the commercial system from scratch, including a network of more than 30 dealers and trading partners.
In parallel I built the international trade model: imported components, logistics and customs for production, followed by export of finished products. For Europe, the product went through CE certification, engineering documentation and production technology were developed, and patent work was completed.
Result
The result was a full manufacturing business and a new brand of complex technical equipment, selling in Russia, the EU and CIS.
dealers and trading partners in the network
What was built
The launch left behind not a single successful deal, but a working business system.