From starting point to result
Sometimes the next growth opportunity still needs to be found. Sometimes there is an idea that needs a viable model. Sometimes the direction is clear and the company needs a leader to organise execution.
I go deep into the existing business, its strengths, constraints, market and accumulated capabilities. I look for new products, adjacent markets, industries, customer groups, regions and partnership models.
I define the product, customer, problem, value proposition, first product format, economics, resources and a way to test key assumptions before significant investment.
I join as an external business development lead and organise execution through an agreed result.
I define the target segments, demand and competitive landscape, shape the offer for the new market and build the market-entry route.
For technology, engineering and manufacturing companies. The task is to take a strong development through to real industrial use.
I work regularly inside the company’s management structure, directly with the owner or CEO, lead selected directions and take responsibility for a defined part of business development.
A team built around the task
I work with the company’s existing commercial, production, engineering, finance and marketing teams. Where capabilities are missing, I bring in external specialists and partners for the specific task.
We start with the task, starting point and target result. Then we define my level of involvement, the team and the commercial model: a standalone project, ongoing support or a long-term external leadership role.
I do not sell consulting hours. The commercial model depends on the project and can include a fixed project fee, monthly retainer, a result-linked component or a combination.
At the start we define what must change in the business as a result of our work. That becomes the basis of the project model.
Next step
The first meeting is usually enough to understand what kind of engagement makes sense, and whether one is needed at all.