My role
At an early stage there is usually no large team or clear functional split. My work therefore spans product, strategy, economics, commercial model, partnerships, positioning and launch organisation.
The goal is not to write a business plan, but to turn the initial idea into a working model quickly and test it in the real market.
What I work on
- idea and commercial potential assessment
- product and target audience
- economics
- positioning
- acquisition and sales channels
- partners and required capabilities
- launch infrastructure
- first market results
- decision on further scaling
Examples
A new business built on professional expertise
Turning a small education project into a full business with a product line, economics, digital infrastructure, marketing and partner channels.
A new model in private services
Developing a private-service concept for affluent clients, including positioning, product model, partner network and acquisition system.
International projects in the creative industries
Working with partners across countries, building markets, promotion and commercial models for artists and cultural projects.
AI-based B2B technology product
Automation of commercial processes: handling inbound requests, preparing responses and commercial documents, integrating with internal systems and calculating the business impact.
Common logic
What this experience gives a client
These projects keep me close to situations where there is no ready structure or predetermined answer. With no large budget or established brand, the quality of the business model and the ability to find a short route to market become especially visible.